WikiHow如何用内容和社区吸引更多浏览者
--James Qi 2009年7月9日 (四) 22:41 (CST)
我订阅的Google AdSense Blog中的一篇文章Speeding up: Attracting more visitors with content and community，是wikiHow那个网站的负责人写的关于“如何用内容和社区吸引更多浏览者”的文章，摘录如下：
Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month. Today, Jack shares three of his favorite tips to attract visitors. We hope they'll help you come up with new ways to entice visitors to your sites as well.
Tip #1: Produce great content
The first tip is obvious, but it's also the most important. The articles on wikiHow vary widely in quality. We have some of the highest quality how-tos on the net, for example How to Hard Boil an Egg, and we also have some fairly ugly, unfinished drafts we call stubs. Interestingly, the high-quality articles don't get just a little more traffic than the mediocre articles, they get hundreds of times more. When you can produce the single best page on the Internet on any given topic, people will find it and share it with their friends. Don't settle for acceptable content, always strive to produce amazing content that your readers can't resist sharing.
Tip #2: Learn to share
My second tip is more counterintuitive. To attract more readers to your website, consider putting your content under a Creative Commons license so it can be widely distributed. Everything on wikiHow is under a license that allows other websites to publish and even modify or adapt our content for re-use on their sites. In fact, we have a button at the bottom of every article that allows webmasters to copy and paste the HTML right onto their site. Many webmasters are afraid to share their content, because they worry they will only be aiding competition. By sharing, what you are really doing is encouraging your competitors to provide free advertising for you. The more people who see your content on other sites, the more likely they are to eventually come straight to you.
Tip #3: Make your community a team
Finally, I'd encourage you to allow real collaboration on your site. Lots of websites try to create online communities. To use a basketball analogy, most online communities are just groups of individuals shooting freethrows alone. On wiki websites, people play together as a real team. Humans are hard wired to want to work in groups and collaborate. By allowing this to happen, you can create a passionate community of people that will build something bigger than any one person could accomplish on their own. And that will in time attract a large audience.
我简单翻译一下他的三点秘诀分别是：
1、做最棒的网页内容
这是最最重要的。高质量的内容不是比普通的文章多吸引一点人，而是可以吸引数百倍的浏览者！在给定的主题做出互联网上最好的内容，用户将会发现并分享你的网页。不要停留在勉强可以接受的内容质量，要做出让你的用户得到惊喜冲击的文章，用户无法拒绝分享！
2、学会共享
允许、鼓励别人（甚至是竞争对手）来复制、分享你的内容。（这一点在中国本来都是互相复制的，就不用详细说了）
3、让你的社区变成一个团队
鼓励在网站上进行真正的合作。人们其实都愿意融入团队、进行合作。网站应该创造一个热情的合作社区，做成单个人无法完成的精品。这同时也会吸引大量读者。
我们的一把刀人工搜索网站经过了一段时间的高速发展后，现在也遇到一些问题，我们也还在着手准备进行一些新的开拓。以上WikiHow的一些经验还是很值得借鉴的，他们很好地发挥了Wiki的特长，通过第三点中写的“多人”合作做出了第一点中说的“最棒”的内容，而我们的网站还是停留在“单人”做出“不错”的内容，没有充分发挥维客网站的潜力。
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